Advertising

Ethos:

Ethos uses people that are respected or famous to convince their customer to buy their product.

Pathos:

Uses emotions to convince the people in an argument.

Logos: 

Uses logic to persuade people to try/buy their product.

This advert showed ethos because it used famous people to promote their product. You can recognise ethos in this picture because they used Crusaders' rugby player. This way it will makes us think that eating Coupland's bread will make you fit and healthy like these players.